Could saunas become the ‘new pub’ when it comes to socialising?
Could saunas become the ‘new pub’ when it comes to socialising?
Sauna culture is gaining momentum throughout the UK, including in Wales, with some proponents suggesting they might replace traditional pubs as hubs for social interaction. Over 600 public saunas now operate across the nation, often situated in scenic coastal areas, by lakesides, and within tranquil rural environments. While many users highlight the wellness and psychological perks of sauna sessions, the scientific backing for these claims is complex.
Experts caution that proper precautions are necessary, such as staying hydrated and pairing sauna use with other healthy routines. The British Sauna Society (BSS) reports nearly 640 saunas listed on its platform, a rise from 540 at the beginning of the year. A recent analysis predicts the UK could surpass other European nations in sauna popularity by 2033, signaling a potential shift in communal spaces.
A Personal Journey
Kathryn Donavan, 40, established Môr A Sawna near Jackson’s Bay in June 2024 after battling premenstrual dysphoric disorder and endometriosis. She relied on cold water therapy to cope with symptoms but found her condition worsened post-surgery, often leaving her bedridden. “I was in so much pain,” she recalled, noting she developed flu-like symptoms. Seeking alternatives, she began using a sauna an hour and a half away, which eventually inspired her to create an outdoor facility.
“We’ve got quite a few people who use it regularly because of various health conditions and it helps them sleep better and move easier,” said Donavan, emphasizing the sauna’s role as a wellness space.
Donavan believes the practice is more than a trend—it’s a lifestyle. “It’s not a fad, it’s a place to unwind and destress or be social,” she added.
From Stress to Serenity
William Jenkins, a 34-year-old who spent 15 years in tech, found respite from his mental health struggles through sauna culture. During a nine-month journey, he visited 70 saunas in 14 countries, discovering their calming effects. Returning to Wales, he opened Hikitalo Sauna in Porthcawl, calling it “the new pub” for its relaxed, judgment-free atmosphere.
“I class saunas as the new pub. A sober way of getting together and you don’t wake up with any hangovers,” Jenkins remarked.
He underscores the mental health value of social bonding. “We all need a sense of belonging,” he said, “and that kind of social connection is what I’m trying to create here.” Jenkins also credits Wales’ natural beauty for supporting sauna culture, similar to Finland’s iconic settings.
Expert Insights
Dr. Geoff Combs, a sport and exercise science lecturer at Bangor University, highlights the importance of integrating sauna use with other healthy habits. “If someone is telling me they feel it improves their mental health, that’s great, keep doing it,” he said. However, he stresses the need for scientific validation and safety measures.
“Listen to your body and be aware that you could overheat—make sure you’re hydrating before, bringing water with you and just start slow,” Combs advised.
He noted that while saunas offer potential benefits, their role in overall wellness depends on context and individual approach. “I think it’s important to have scientific evidence,” he concluded, urging users to research thoroughly before embracing the trend.
